AREA: DATA PARTNER

Services

  1. Strategic Consulting in Data Analysis and Dashboards

  2. Regulatory Compliance

  3. AI-based Empowerment

  4. Digital Presence & Online Strategies

Detail of each service

1

Strategic Consulting in Data Analysis and Dashboards

  • What is it?: Structuring and optimizing information within your organization. Uncovering the potential of the data you already collect and identifying additional data sources that can enrich your decision-making. Generating customized dashboards.

  • Included Services:

    • Analysis of current data

    • Research on relevant public massive data sources for your industry

    • Recommendation of additional data to integrate

    • General recommendations for data management

    • Sustainable long-term and market-evolving design of dashboards according to needs and objectives.

  • Business Value: Informed Decision Making, Operational Efficiency, Identification of Opportunities, Competitiveness, Resource Optimization.

  • Target Audience: Small and medium-sized enterprises (SMEs): SMEs have lagged behind in data management issues but are aware of the current need to optimize data usage for improved decision-making.

  • Audience Interest: Operations Optimization: Interest in improving operational efficiency and informed decision-making through data analysis and custom dashboard design. Interest in adopting technological solutions for effective digital transformation and maximizing the potential of data.

  • Need: Improvement of Decision Making based on solid data to enhance performance and competitiveness. Maintaining Effective Data Management for effective data analysis to obtain valuable insights.

  • Benefits:

    • Increased strategic value of data for data-driven decision-making.

    • Clear and accessible visualization of key information.

    • Data enrichment.

    • Best practices for data management.

  • How to:

    • Key actions: Understand client needs, data audit, determine the best way to organize information, identify key indicators, dashboard development, technology integration, user training, strategic data advisory, regulatory compliance (separate service).

    • Level of Complexity and Effort: HIGH, as it requires close and active collaboration with the client, depends on data and statistical complexity, in-depth understanding of the business, detailed research on data sources, establishing a clear scope, customized analysis.

    • Infrastructure Investment: LOW. In case of requiring any licensing, it is on the client's part.

    • Long-Term Sustainability and Market Evolution: HIGH, significant trends towards data.

    • Training and Technical Skills: LOW, as knowledge is already present.

2

Regulatory Compliance

Included Services:

  • Regulatory compliance assessment

  • Implementation of privacy and data security practices

  • Design of privacy policies: Tailored to the company's specific processes and adapted to its particular data collection, usage, and management practices. Aligned with the collected information, the purpose of processing, consent options, and user rights.

  • Data request handling process: Focused on complying with privacy regulations and demonstrating a commitment to user data protection. Exercise of privacy rights that users have under applicable laws.

    • Right of Access: Customers can request information about the personal data the company holds about them.

    • Right of Rectification: Customers can correct inaccurate or incomplete personal data.

    • Right of Erasure: Also known as the "right to be forgotten," allows customers to request the deletion of their personal data.

    • Right to Object: Customers can object to the processing of their personal data in certain circumstances.

    • Right to Data Portability: Customers can request to receive their personal data in a structured and commonly used format.

  • Privacy Link Development: Development of web pages focused on transparency, notice, and Privacy Statement, Cookie Policy, etc.

  • Request Handling: Virtual assistant for receiving customer requests, including daily monitoring of customer requests regarding data handling through email.

    Business Value: Legal Compliance and Avoidance of Penalties, Competitive Differentiation, Customer Trust, Operational Efficiency, Legal Backing.

    Target Audience: Small and medium-sized enterprises (SMEs): SMEs have lagged behind in regulatory matters but are aware of the need and risks of non-compliance in data-related issues.

    Audience Interest: Regulatory Compliance and Security: Interest in ensuring that the company complies with privacy and data security regulations, mitigating risks, and protecting reputation.

    Needs: Regulatory Compliance and Privacy: The need to ensure that the company complies with regulations and protects data privacy to avoid penalties and loss of customer trust.

    Benefits:

    - Legal protection through compliance with regulations

    - Customer trust

    - Risk reduction due to regulatory non-compliance

    - Operational efficiency with clear processes

    How to?:

    Key actions: Initial assessment and diagnosis, analysis of specific regulations, development of policies and procedures, awareness, documentation, and reporting of the work done.

    Level of Complexity and Effort: HIGH, due to being a highly customized service to the business and legal nature, analysis of the client's maturity in data management processes, understanding of specific industry and country regulations, risks regarding compliance history.

    Infrastructure Investment: LOW. No specific infrastructure is required.

    Long-Term Sustainability and Market Evolution: MEDIUM, the use of sensitive data is decreasing due to the use of synthetic data and the application of specific algorithms.

    Training and Technical Skills: MEDIUM, possibly requiring third-party consultancy.

Whatis it?: Comprehensive solutions for the regulatory compliance of sensitive customer data, promoting customer trust.

3

AI-based empowerment

What is it?: Bringing innovation directly to your company through the strategic implementation of Artificial Intelligence (AI) technologies.

Included Services:

  • Development of prompts based on specific objectives: Acting as custom scripts and drivers for meaningful interactions, facilitating effective communication with AI platforms.

  • Recommendation of AI solutions and models: Guidance in selecting AI solutions suitable for your business needs and ensuring integration with your processes.

  • Development of Chatbots: Focused on enhancing customer interaction through automatic responses.

Business Value: Improved operational efficiency through the automation of repetitive tasks, enhanced customer experience, adaptability to AI, resource optimization, competitive differentiation, innovation.

Target Audience: Any small and medium-sized businesses, government entities, and public sector entities that do not have their own AI department.

Audience Interest: Focused on addressing challenges based on the new trend of artificial intelligence.

Needs: Improve customer experience, differentiate from competitors, adaptability, and the ability to evolve in technology, personalize services, and experiences.

Benefits:

- Streamline processes through specific commands for AI.

- Advanced interaction with users.

- Continuous adaptability.

How to?:

Key actions: Current situation assessment, research, guidance.

Level of Complexity and Effort: HIGH, due to being a highly customized service to the business and a broad topic.

Infrastructure Investment: Medium-Low, possible investment in hiring an annual plan for AI tools.

Long-Term Sustainability and Market Evolution: HIGH due to the relevance and strategic focus of AI today.

Training and Technical Skills: Medium, some knowledge reinforcement is required.

4

Digital Presence & Online Strategies

What is it?: Managing your digital footprint with the objective of raising the visibility and commitment of your brand in the vast online landscape.

Included Services:

  • Social Media Profile Management.

  • Blog Management.

  • Content Generation.

  • WhatsApp Business.

  • Online Advertising Strategies.

  • Google Business Profile.

Business Value: Improve brand visibility, engagement and reputation in the digital landscape, driving brand recognition, encouraging audience engagement through engaging content, and strategically generating and converting leads.

Target Audience: Includes companies, brands and organizations seeking to establish and strengthen their online presence. This service is ideal for companies in various sectors, from small to large companies, with the aim of improving their visibility, engagement and overall digital marketing effectiveness.

Audience Interest: Leverage social media, content creation, blogging, WhatsApp Business and collaboration tools to maximize your visibility, engagement and effectiveness in the digital landscape.

Needs: Establish and/or strengthen your online presence to connect with your audience, stay relevant and in touch with your audience.

Benefits:

- Enhanced Online Visibility.

- Engaging Content Creation.

- Improved Customer Interaction.

How to?:

Key actions: Digital Presence Assessment, customized Strategy Development, template generation.

Level of Complexity and Effort: High effort due to the highly personalized nature of the service and low complexity.

Infrastructure Investment: Low, no infrastructure is required at the moment.

Long-Term Sustainability and Market Evolution: The service is highly competitive and there is still significant demand for digital presence and effective online strategies. Sustainability will depend on staying up to date with emerging trends and offering innovative approaches.

Training and Technical Skills: A little updating is required in some topics, very low difficulty.

Complexity and Effort Level for the Area: High

  • Customized services

  • Deep business knowledge

  • Close and high collaboration with the client

  • Requires thorough research

  • Requires clearly defining the required scope.

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