AREA: TECHNOLOGICAL IMMERSION

Services

  1. Special Events - 360-Degree Street Tours

  2. Interactive Real Estate Ventures

  3. 360 Educational Experiences

Detail of each service

1

Special Events - 360-Degree Street Tours

  • What is it?: Immersive experience in events such as weddings, anniversaries, launch events, and promotions

Included Services:

  • 360-degree photographs.

  • Virtual tour.

  • Experiential virtual reality.

  • Interactive event map.

    Business Value: Inclusive experience, audience satisfaction, viral content generation.

    Target Audience: Varied according to event types. Event organizers, businesses and brands, educational and cultural institutions (museums, art galleries), sports events, tourism and destinations, artists and entertainment, marketing and advertising agencies, sponsors.

    Audience Interest: Innovation, recognition, promotion, connection with the audience, competitive differentiation, immersive and personalized experience.

    Needs: Transform the experience of places and/or special events, an innovative and effective way to promote, participate, or enjoy special places or events.

    Benefits:

    - Immersive experience.

    - Global access.

    - Increased interactivity.

    - Technological innovation.

    - Greater audience connection and retention.

    How to?:

    - Key actions: Thematic customization, post-production and editing, test and demonstration sessions, collaboration with event organizers, brands, and other entities.

    Level of Complexity and Effort: Medium, initially requires significant effort, but later specific templates are generated.

    Infrastructure Investment: Medium. 360-degree camera (ready), a Virtual Reality (VR) team, payment for Virtual Tour Development Platform.

    Long-Term Sustainability and Market Evolution: Medium. Considering the increasing adoption of virtual experiences and immersive technologies, but heavily dependent on specific regions and sectors. The digitization of events is a growing trend, but it should be noted that technology changes rapidly, and there is strong competition.

    Training and Technical Skills: High, technical training is required.

2

Interactive Real Estate Ventures

Included Services:

  • Virtual tours for residential and commercial properties.

  • Augmented Reality (AR) in Modifications: Incorporates augmented reality to visualize how modifications or decorations would look in a property before making decisions.

  • Aumented Reality (AR) in Brochures: Animations of brochure information through devices such as smartphones or tablets.

    Business Value: Redefines the way real estate transactions take place, allowing detailed exploration of real estate assets from a computer, enhances user transparency and engagement, and demonstrates a commitment to providing an innovative real estate experience.

    Target Audience: Real estate agents, real estate developments, buyers and sellers of real estate, real estate investors, foreign clients.

    Audience Interest: Innovative experience, market differentiation, presentation efficiency, effective marketing.

    Needs: Remote access to properties, informed decision-making, streamlining and simplifying the real estate exploration, decision, and transaction process, personalization.

    Benefits:

    - Competitive differentiation.

    - Customer attraction.

    - Improved user experience.

    - Remote access to properties.

    - Technological innovation.

    How to?:

    Key actions: Develop or contract a platform for visualizations, implement privacy policies, collaborate with real estate professionals.

    Level of Complexity and Effort: High due to the integration of advanced virtual reality and augmented reality technologies.

    Infrastructure Investment: High. Development or payment for platforms and VR and AR equipment is required.

    Long-Term Sustainability and Market Evolution: Medium-High due to being an innovative service focused on improving the user experience; dependent on the continuous growth of the real estate market.

    Training and Technical Skills: High. Learning new technical skills and probable platform development are required.

What is it?: Redefines the real estate experience by offering interactive and customized tours of properties.

Complexity and Effort Level for the Area: Medium

  • New technical knowledge.

  • Coordination with a third party.

  • Integration of content on platforms.

  • Continuous innovation.

  • The creation of immersive and engaging experiences for end-users can be complex.

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